CallQue Best Practice Scripts

Overview

Sales Department Prospecting Series

Sales Department Follow-Up Series

Service Department Prospecting Series

Service Department Daily Traffic Series

Parts Department Prospecting Series

Parts Department Daily Traffic



Sales Prospecting Series

Private Invitation Sale

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. Look, I’m just trying to call all of our existing Customers right now to invite them down to a Weekend Sale that’s going to be exclusively for our loyal Customers, just like you. Now we’re slashing all our prices just for this event and with discounts and financing as low as [Percentage Rate] there’s never been a better time to buy a new or quality pre-owned vehicle. Plus, this weekend only, we’re adding an extra gift with every purchase made [Sale Days or Dates]. Please call my expert Sales Staff today at [Phone Number] or just stop by this weekend and take advantage of the huge savings on our large inventory of new vehicles and pre-owned vehicles. Again, this is [Name] at [Dealership Name] and I look forward to seeing you this weekend.

Want your Used Car Call

Hi, this is [Name], the [Title] down here at [Dealership Name]. I apologize for the intrusion. I don’t normally call our customers at home. However. the reason I am calling is I have a number of customers looking for a vehicle like the one you own. Now we prefer to buy vehicles like yours that have been maintained in our service department. Now, If you would consider selling your vehicle or simply would like to receive a no obligation appraisal please give me a call personally at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [Title] down at [Dealership Name]. Thank you again for your prior business and I hope to hear from you soon.


Un-Sold Showroom Prospect

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name]. I’m the [Title] down here at [Dealership Name]. I’m just calling because I noticed you were in here the other day and you were interested in a vehicle but you didn’t take that vehicle home with you. Look good customers like you are hard to come by so I wanted to personally contact you and see if there was anything I could do to assist you. Now I’m not sure what might be standing in your way but whether it was price, monthly payment, trade-in value or some other reason please give me a call and let me know. I’ll do what ever I can to get you the deal you want at some terms that make sense to you. So give me a call on my direct line here at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [Title] down here at [Dealership Name]. I hope you’re having a great day and I look forward to hearing from you soon.


Lease Termination Day

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name] and I’m calling for 2 reasons. First and foremost I wanted to thank you again for choosing us when you decided to lease your vehicle. Speaking of your lease that’s the second thing I called to talk to you about. Our records indicate that your lease is maturing today and I wanted to let you know that you’re eligible for some options you might not be aware of. Just give us a call down here and ask for one of our Lease Specialists at [Phone Number]. That’s [Phone Number] and they’ll be happy to help you decide what your next step should be. Hey, we hope you’re having a great day and we look forward to seeing you soon.


Lease Termination – 30 Day

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name] and I’m calling for 2 reasons. First and foremost I wanted to thank you again for choosing us when you decided to lease your vehicle. Speaking of your lease that’s the second thing I wanted to call and talk to you about today. Our records indicate that your lease is going to be maturing in 30 days and I wanted to let you know that you’re eligible for some options you might not be aware of. Please just give us a call down here and ask for one of our Lease Specialists at [Phone Number]. That’s [Phone Number] and they’ll be happy to help you decide what your next step should be. Hey, we hope you’re having a great day and we look forward to seeing you soon.


Lease Termination – 60 Day

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name] and I’m calling for 2 reasons. First and foremost I wanted to thank you again for choosing us when you decided to lease your vehicle. Speaking of the lease that’s the second thing that I wanted to talk to you about today. Our records indicate that your lease is going to be maturing in 60 days and I wanted to let you know that you’re eligible for some options you might not be aware of. Please give us a call down here and ask for one of our Lease Specialists at [Phone Number]. That’s [Phone Number] and they’ll be happy to help you decide what your next step should be. Hey, we hope you’re having a great day and we look forward to seeing you soon.


Lease Termination – 90 Day

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name] and I’m calling for 2 reasons. First and foremost I wanted to thank you again for choosing us when you decided to lease your vehicle. Speaking about your lease that’s the second thing that I wanted to talk to you about. Now our records indicate that your lease is going to be maturing in 90 days and I wanted to let you know that you’re eligible for some options you might not be aware of. Please just give us a call down here and talk to one of our Lease Specialists at [Phone Number]. That’s [Phone Number] and they’ll be happy to help you decide what your next step should be. Hey, we hope your having a great day and we look forward to seeing you soon.


Sales Department Follow-Up Series

(24 hours after sale)Sales Thank You with No Ext Warranty

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], the [Title] down here at [Dealership Name]. I just wanted to let you know how much I appreciate your business and I also wanted to welcome you to the [Dealership Name] Family. Now I couldn’t help but notice that you decided not to take advantage of any of the extended service contract options that were available to you. Most of our customers do and I’ve found people that don’t, usually don’t for a couple of reasons. Either they were pressed for time or the options really weren’t explained very well. In any event, I’d be happy to get personally involved if you’re at all interested in reviewing your options with me. If you have any questions or if I can be of any further assistance please don’t hesitate to call me at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [Title] down here at [Dealership Name]. I hope you’re having a great day and I look forward to hearing from you soon.


72 Hour/ 7th day Follow up (Survey - CSI)

Thank You Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], the [General Manager] down here at [Dealership Name]. I know there are a lot of choices out there and I just wanted to personally call you up and thank you for choosing [Dealership Name] for your new vehicle purchase. I also wanted to let you know that you should be receiving a survey in the mail from [Manufacturer] in the next two weeks. This survey is their way of finding out how you were treated down here and hopefully we answered all your questions when you were here and deserve a completely satisfied rating on every question. You know your satisfaction is my number one priority and I want to make sure I do everything I can to keep you as a life long customer. Now if you have any questions or concerns please don’t hesitate to call me at [Phone Number]. Again, that’s [Phone Number]. Hey, I hope you’re having a great day and I look forward to hearing from you soon.


90 Day Sales Follow Up- Performance Check

Hi, this is [Name], the [General Sales Manager] down here at [Dealership Name]. It’s been a few months since you purchased your vehicle and I would like to make sure that it’s still meeting your expectations. The performance of all the vehicles we sell is a high priority for me, so if there is anything I can do for you; please call me directly at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [General Sales Manager] down here at [Dealership Name]. I hope you’re having a great day and I look forward to hearing from you soon.


180 Day Sales Follow Up - Referral

Hi, This is [Name], I’m the [Title] down here at [Dealership Name]. It’s been a few months since you purchased your vehicle and I would like to make sure that it’s still meeting your expectations. You know we value your business down here quite a bit and strive to make our services the best they can be. So if I can make your experience here any better please don’t hesitate to call me at [Phone Number]. That’s [Phone Number]. By the way, if anyone in your family or anyone you know is interested in a vehicle please have them give me a call as well. I’ll make sure they get taken care of them in a professional and courteous manner. Again, this is [Name] the [Title] at [Dealership Name]. I hope you’re having a great day and I look forward to talking to you soon.


Service Department Prospecting Series

Recall Notification

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. I’m just calling today to let you know that our records indicate you’re vehicle might be involved in one or more factory recalls right now. Now it’s possible you’ve already been notified and might have even had some of the work done. However, I’d really appreciate it if you could give us a call down here just so we can make sure that your vehicles records are accurate and up to date and also allow us to check to see if you have any outstanding work that you might be entitled to. Our number down here is [Phone Number]. Again, that’s [Phone Number] and be sure to ask for Service. Hey, I hope you’re having a great day and I look forward to hearing from you soon.


Lost Soul Campaign

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. I’m just calling because, well we haven’t seen you in a while and we just wanted to let you know that you’re still a valued Customer here and we really appreciate your business. So with that thought in mind we’d like to offer you an oil change for only [$Amount] and for taking the time to stop down we’re going to perform a [Number] point maintenance inspection on your vehicle for absolutely no charge just to make sure it stays in tip-top condition. So give us a call down here at [Phone Number] and we’ll be happy to set an appointment for you. That’s [Phone Number] and be sure to ask for Service. I hope you’re having a great day and I look forward to hearing from you soon.


Service Decline

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. I noticed that you were in yesterday and had an estimate done on your car but you declined some of the work that we recommended for you. Now our Service Department strives to give you excellent service and care for your car. So please give me a call personally to discuss the estimate given on your vehicle and I’ll do everything I can to ensure your satisfaction and the safety of the vehicle. You can reach me at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [Title] at [Dealership Name]. I hope you’re having a great day and I look forward to talking you soon.


Service Department Daily Traffic Series

Service Appointment Reminder

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. I’m just calling to remind you about your service appointment tomorrow. If you have any questions at all regarding your appointment or you need to re- schedule please call our Service department at [Phone Number]. That’s [Phone Number] and be sure to ask for Service. Hey, we hope your having a great day and we look forward to seeing you tomorrow.


Missed Appointment Follow-Up

Hi, This is [Name], I’m the [Title] down here at [Dealership Name]. I noticed that you missed your scheduled appointment with us yesterday. To schedule your appointment at a more convenient time, please contact our service department at [Phone Number]. That’s [Phone Number] Again, this is [Name] the [Title] at [Dealership Name] and we look forward to hearing from you soon.


Service Thank You & Survey - CSI Phone Follow Up

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. I just wanted to take just a few seconds to say thank you for your business. We really appreciate it. I also wanted to let you know that in a short while you’re probably going to receive a Survey from [Manufacturer] asking you about your experience here. Please take the time to rate the Counter, the Service Performed and your Overall experience. If for any reason you weren’t completely satisfied I’d also like to know about it. So please don’t hesitate to contact me personally with any questions or concerns you might have. Your satisfaction is my number 1 priority. I can be reached at [Phone Number]. That’s [Phone Number]. Again, this is [Name] the [Title] at [Dealership Name]. I hope your having a great day and I look forward to talking to you soon.


Service Manager Welcome

Hi, This is [Name], I’m the [Title] down here at [Dealership Name]. First, I’d like to welcome you to the [dealership] family. To show we appreciate you, I’d like to invite you to bring in your recently purchased vehicle down here to the service department for a complementary 30-day service check up. We want you to feel confidant when you’re driving and we’re committed to giving you the best service for your car when you need it. So please give us a call at [Phone Number] and we’d be happy to set up an appointment for you. That’s [Phone Number] and be sure to ask for Service. We appreciate your business and we look forward to talking to you soon.


Service Manager Welcome – Not Recorded But My Recommendation

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. First, I’d like to welcome you to the [dealership] family. If you weren’t able to meet anyone in the Service Department when you were here, please consider this as your introduction. I’ve taken the liberty of scheduling your first regularly scheduled maintenance appointment in the Service Department 90 days from now. Don’t worry about it though. We’ll give you a call a week or so in advance to make sure it’s convenient for you. If you have any questions about your new vehicle or about the Service Department please give me a call at [Phone Number]. That’s [Phone Number] and be sure to ask for Service. Again, this is [Name] the [Title] at [Dealership Name]. I hope you’re having a great day and I look forward to seeing you soon.


Parts Department Prospecting

Accessory Sale - From Parts Manager to New Car Buyers

Hi, This is [Name], I’m the [Title] down here at [Dealership Name]. I would like to thank you for your recent car purchase and welcome you to the [dealership] family. As the parts manager, I’ll be responsible for taking care of all your vehicle’s customized parts. We offer our new car customers special savings on all accessories during the first 90 days of ownership. We found accessories often increase enjoyment and resale value of your recent investment. So call me today at [Phone Number] so I can answer any questions you might have about ordering parts for your vehicle. Again that’s [Phone Number]. Hey, I hope you’re having a great day and I look forward to talking to you soon.


Parts Department Daily Traffic

Special Order Parts

Hi, this is [Name], the [Title] down here at [Dealership Name]. I am calling to let you know that your special order parts have arrived and are ready for installation. Now all Special Orders parts not installed after 14 days must be returned to [Franchise Name] So, please contact us at [phone number] to schedule an appointment that is convenient for you. Again, this is [Name] the [Title] at [Dealership Name] and we look forward to hearing from you.


Dealership Branding Series

Happy Birthday Call

Hi, I’m sorry I wasn’t able to talk to you in person today. This is [Name], I’m the [Title] down here at [Dealership Name]. Now don’t worry about it though, I didn’t call to sell you anything. You just popped up on my list of people I needed to call today and I see it’s your birthday today and I just wanted to be one of the first people to say Happy Birthday. I hope your having a great one. Next time you’re in the neighborhood stop by and say hi. I’d love to see you. Again, I hope you’re having a great day and I look forward to seeing you soon.


Happy Anniversary Call

Hi, This is [Name], I’m the [Title] down here at [Dealership Name]. It’s been exactly one year today since you purchased your vehicle from us and I would like to take just a few seconds to let you know we still appreciate your business. Hey, If there is anything I can do personally today or this year, please remember to call me at [Phone Number]. That’s [Phone Number]. Happy Anniversary and thanks again.


Employee Change – Not Recorded But My Recommendation

Hi, I’m sorry I wasn’t able to speak to you in person today. This is [Name], and I was just calling to introduce myself. I’m the new [Title] down here at [Dealership Name]. As the new [Title] I promise to give you the personal attention you deserve. Please give me a call at [Phone Number] if you have any questions or concerns. That’s [Phone Number]. Again, this is [Name] the new [Title] down here at [Dealership Name]. I hope your having a great day and I look forward to seeing you soon.